News>Conference "Creating the Future: Communication, Education, Business" Brings Together More Than 400 Participants

Conference "Creating the Future: Communication, Education, Business" Brings Together More Than 400 Participants (0)

In order to formulate ideas concerning the challenges and perspectives that Latvia is facing in communications, education and business, that would be fit for driving further the country’s development into its second centenary since foundation, Turiba University yesterday, on May 30th, hosted at its premises the 14th International Scientific Conference titled Creating the Future: Communication, Education, Business in participation of more than 400 communications and public relations experts, entrepreneurs and managers, students and researchers.

The conference was opened by Aigars Rostovskis, Chairman of Turiba University Development Council, Antons Kiščenko, Rector of Turiba University and Andris Pētersons, Dean of the Turiba Public Relations Faculty. Latvian government officials, university professors, entrepreneurs, researchers and students, international guests from the USA, the Netherlands, Italy and Russia were also among the participants.

Presentations at the plenary session were given by Sanda Liepiņa, State Secretary at the LR Ministry of Education and Science, Ojārs Spārītis, President of the Latvian Academy of Science, Denis Wilcox, Dr.Phil., Professor Emeritus at the San Hose State University (USA) and the author of the world’s most popular study book ‘Public Relations Strategies and Tactics’, Barry Verbeck, Associated Professor at the Hague University (the Netherlands), Alexey Jefimov, Development Project Manager of the Media Concern Baltic Media Alliance and tutor at the Moscow State University and the Highest School of Economics (Latvia/ Russia) and Carlo Becchi, Quality Assurance and Development Manager at 77Agency (Italy).

In the afternoon the scientist and student sessions were held with the presentations of the student research works and projects. There were also nine laboratories open, where the participants were looking for answers to key questions for the future of Latvia: which are the future technologies, where we can possibly be strong globally; what are the options for the establishment of a common Latvian public medium; how to measure return on public relations; how to profit by taking care of the environment; what sustainable business options are available; what innovative ideas there are for the development of a creative and professional state civil service; what teachers should do to make their students competitive; what needs to be done to avoid treating culture as an activity reserved for the social elite.

In search for the answers to these questions the conference participants were assisted by Rihards Gailums, Chairman of the Board of Riga High-Tech University Foundation, and Kristaps Skutelis, expert in the field of new technologies, Ainārs Dimants, Chairman of the National Electronic Mass Media Council (NEMMC) and Alex Dinamo, blogger and Youth Commissioner, Dagnija Lejiņa, Chairman of the Board of LASAP, Dons, Youth Commissioner, musician and composer, Jānis Ulme, Member of Council of the Foundation Zemes draugi (Friends of the Earth) and Kaspars Vaikulis, minimalist and Youth Commissioner, Aigars Rostovskis, PhD., Chairman of the LR National Economy Council, Vice-President of the Latvian Chamber of Commerce and Industry (LCCI), Toms Širins, Art Director of SIA Steez Media Group and Mārtiņš Pavasaris, public relations expert, Eva Upīte, Deputy Director of Management and Human Resources Development of State Chancellery and Raimonds Elbakjans, Youth Commissioner and producer of Ghetto Daddy, Jānis Ošlejs, founder of Creativity Palace, Chairman of the Board of SIA Primekss and Reinis Rūdolfs Ozolkāja, Youth Commissioner, Member of the Youth Organisation of Nacionālā Apvienība (National Alliance), nominee to the Youth Saeima, Gatis Krūmiņš, Member of the Latvian Council of Science, Chairman of the Association of Latvian Young Scientists, Signe Cāne, co-founder of SkeptiCafe, Karina Pētersone, Director of the Latvian Institute and Frost, young artist and co-founder of The Popper Magazine.

Trainers and teachers from Ērgļi Secondary School, Smiltene Secondary School, Ropaži Secondary School, Liepāja Secondary School No 6, Riga Secondary School No 31, Iecava District Zālīte Special Boarding School, Līgatne District Secondary School, Liepāja Secondary School of Friendly Appeal No 5 undertook the role of conference moderators.

The conference was held by the Public Relations Faculty of Turiba University in cooperation with the Hague University of Applied Sciences, Employers’ Confederation of Latvia (LDDK), Latvian Chamber of Commerce and Industry (LCCI), State Chancellery, Latvian Public Relations Association (LASAP), Latvian Association of Business Consultants (LBKA), Latvian Association of Local and Regional Governments (LPS) and Concept Group Creativity Palace.

On behalf of Turiba University we greatly thank all participants and partners!

To continue the discussions on topical issues in the field of public relations, Daudzese Elementary School will be hosting from May 31st to June 1st the eighth Dynamic Thought Workshop organised by the Turiba University students. This year the public relations expert No 1 in Europe — President of the International Public Relations Association, founder and CEO of Open Agency France Christophe Ginisty along with other international and domestic industry experts will be sharing his experience with the future PR specialists.