Turiba invites to attend Machiel de Rooij guest lecture (1)
Tuesday and Wednesday Turiba University students have an opportunity to visit guest lectures of Machiel de Rooij who is a lecturer for E-Commerce at TIO University of Applied Sciences (Amsterdam, Netherlands), he is visiting Turiba within ERASMUS exchange programme. The lectures will take place in English.
Tuesday, 12 March:
Lecture „Influencer marketing” 14:30 – 16:00 in the C321 auditorium.
Interactive session with facts & figures, theory to set up a marketing communications idea for a specific influencer campaign.
Wednesday, 13 March:
Lecture „Future of Tourism” 14:30 – 16:00 in the C120 auditorium.
Facts & figures, focus on new trends (AR/VR) with exercises and an assignment.
And also on Wednesday, 13 March. Seminar „Strategic consultancy on e-commerce trends” 16:10 – 17:40 in the C120 auditorium.
Theory and an assignment to write a Management summary report for a specific (tourism) company, focusing on one of the e-commerce trends.
If you are interested in any of these topics, we will be waiting for you in a guest lecture!