Strategic Communication Management
Professional Master’s study program
Strategic Communication Management
Thanks to studies in the professional Master's study program "Strategic Communication Management", you will learn the necessary skills in Public relations, International communication and strategic planning and management of communication, reputation management and corporate social responsibility trends, develop the integrated marketing communication strategies that are currently so popular in communication. You will also learn Lobbying technologies, i.e. you will gain knowledge on how to represent the interests of your company or even the industry in the public and private sector, both in Latvia and abroad.
Also, the program offers a new specialization "Digital and multimedia communication", which includes the following study courses: Strategic management of communication in a multimedia environment; Digital communication and social media marketing; Graphic design and visualization; Communication psychology. In 2021 the Communication creative room "DigiCom" was also opened in the Communication Field, where multimedia skills can also be learned practically.
This Master's study program prepares strategic communication and public relations managers and leaders, who are able not only to manage a communication and public relations company, their structural units in the company, state institutions or municipal organizations, but also to pursue a career as a politician, civil servant or businessman. The acquired level of knowledge will give you the opportunity to teach communication to others, to work independently in your field, to lead your team and to continue your doctoral studies.
The program offers internships in the widest range of Latvian and foreign companies, as well as organizations.
The Master's study program "Strategic Communication Management" is accredited until October 28, 2027.
After graduating from the study program students can continue to develop their skills and abilities in the doctoral study program "Communication management" or in other master's or doctoral study programs offered by Turība University or others.
Career opportunities
- Owner and head of a public relations and communication company;
- Head of strategic communication department;
- Head of the public relations or communication department in a company, ministry, state agency or non-governmental organization;
- Politician or civil servant;
- Communication expert/consultant.
Program content
The official content of the study program can be found HERE.
The duration of the study program depends on the previously acquired higher education. If you have obtained a professional bachelor's degree in the relevant field, the amount of the study program is 60 KP (90 ECTS). If you have obtained an academic bachelor's degree or a professional bachelor's degree in another field, then the amount of the study program is 80 KP (120 ECTS).
You will get knowledge, skills and competence in managing public relations and communication. You will be able to conduct quality communication, resolve conflicts using lobbying technologies, represent the company's interests in various organizations and state institutions.
In practice, you will cooperate with such companies and institutions as SEB banka, Nordea banka, Swedbank, Olainpharm, TV3, Latvijas Radio, LR State Chancellery and ministries.
At the end of the studies, a master's thesis is developed - a scientific and practical study on a topic chosen by you, which will promote your career and growth in general.
For students who have previously obtained a professional bachelor's degree in public relations or communication, the studies last 1.5 years.
Admission requirements
In order to enroll in the master's study program "Strategic Communication Management", the applicant must present a professional or academic bachelor's degree or professional qualification diploma.
Information about the admission process and rules can be found in the "Admission" section.
Leading teaching staff
Assoc. professor
- A customer Focused Organisation
- Logic of Conflict
- Mass and Political Psychology
- Communication of Organization
- Organization Psychology
- Communication psychology
- Psychology of Communication
- Social Psychology
- Psychological Aspects of Business
- Psychology of Management
- Management and Communication Psychology
- Organisation Management Psychology
- Development of Analytical Thinking
- Problem Solving
- Member of the Latvian Psychological Association and the Latvian Association of School Psychologists
- Modelling of Corporative Image
- Leadership
Docent
Consultations are by individual appointment
- Crisis Communication
- Media Communication
- Innovation Communication
- Digital Marketing
- Advertising
- "JDPM Integrated Communications" founder and CEO of the brand.
- Chairwoman of the Board of DaJo Ltd.
- Co-author of book “[Vieta grāmatas nosaukumam]. Komunikācija” 2023.
- Member of the Board of Latvian Association of Public Relations Professionals (LASAP), mentor, member of the Latvian Marketing Professionals Association (LMPA).
- Member of ‘’BNI Vivaldi’’, Director of ‘’BNI Jufess‘’ and mentor of the Turiba Mentors Association.
- Music as a Medium of Communication
- Media Communication
- Head of C SMART Ltd
- Chairwoman of the Board of the Latvian Association of Public Relations Professionals
- Expert of the Employers' Confederation of Latvia, Expert Council of the Printing and Media Technology Sector
- Member of the Latvian National Project Management Association
- Expert of the Council of the Public Relations and Advertising Management Programme at RISEBA University of Business, Arts and Technology
- Member of the Students' Corporation "Varavīksne"
- Chairwoman of the Board of the Association "Academic Dance Groups Marmale
Lecturer
- Political science
- Practicum
- Course paper
- Journalism and Media Relations
- Internet Environment and Journalism
- International Networking
- Head of the EEA Programme Unit, International Cooperation Programme Projects Department, Latvian Council for Science
- Head of the Baltic Research Programme in Latvia
- Head of the Swiss-Latvian Programme "Applied Research"
- Global Marketing
- Integrated Marketing Communication
- Marketing Research
- Marketing
- Project Management
- Advertisement
- Brand Management
- Data Analysis and Benchmarking
- 9+ years of experience as a lecturer at Turiba University
- 7+ years' experience in international sales and marketing
- Chartered Marketer with the UK's Chartered Institute of Marketing
- 7+ years' experience in NGO Nature and People management and project management
- 5+ years' experience in research
- 5+ years' experience in Information Technology (IT)
- Expert in Artificial Intelligence, Business Data Analytics, Data Engineering, Business Process Automation
- IT courses, IT consulting
- Database management, cloud computing
- Development, implementation and maintenance of the website and mobile frameworks
- Development, implementation and maintenance of corporate data infrastructure systems
Lecturer
- Integrated Marketing Communication Strategies
- Corporate Responsibility
- Marketing Communication
- Modern Communication Management
- Branding
- Member of the Latvian Association of Public Relations Professionals (LASAP)
- Marketing and branding practitioner with 25 years of experience
Program director
Dr.sc.soc. Renāte Cāne
Tel.: +371 29411611
E-mail: renate.cane@turiba.lv
Consultation hours:
By prior agreement.
- Member of the Latvian Association of Public Relations Professionals (LASAP)
- Marketing and branding practitioner with 25 years of experience
